What is Nurture?
Nurture transforms passive screen time into an interactive learning experience that helps kids build essential life skills. Through engaging stories, problem-solving challenges, and hands-on activities, kids develop critical thinking, empathy, mindfulness, and resilience, all while having a lot of fun!
Unlike traditional learning apps, kids actively participate in every adventure, making choices, solving problems, and helping characters along the way.
🎬 Watch Nurture in Action
Who is Nurture For?
Nurture is designed for:
Kids ages 4-7 who love stories, games, and interactive play.
Parents who want their kids to develop real-world skills like critical thinking, problem-solving, and emotional intelligence.
Families who value meaningful screen time that nurtures curiosity, creativity, and independent thinking.
Kids who learn best through play and engaging, hands-on activities.
Nurture provides a safe, ad-free environment where kids can explore, make decisions, and develop lifelong skills.
Who’s Behind Nurture?
Nurture is lovingly crafted by a team of learning scientists, award-winning children's television writers, world-class game designers, and parenting experts.
We combine evidence-based learning principles with engaging storytelling to make screen time truly educational and enriching. Our team’s expertise spans:
Early Childhood Development: Ensuring content aligns with key developmental milestones.
Psychology & Parenting Research: Creating experiences that foster emotional intelligence and resilience.
Game & Interactive Media Design: Making learning intuitive, engaging, and fun.
Education & Digital Literacy:Teaching practical life skills like financial literacy, nutrition, and mindfulness.
This unique combination allows kids to learn, practice, and apply essential life skills through play, giving parents confidence that their kid’s screen time is purposeful and beneficial.
How Can Kids Play?
Nurture is designed for independent play or shared experiences with a parent—whatever works best for your family.
Independent Play – The intuitive, kid-friendly design allows kids to navigate adventures on their own, building confidence and decision-making skills.
Parent-Guided Play – Families who want to be involved can enjoy co-play experiences and meaningful discussions about real-world challenges.
What Will Kids Learn?
Nurture is built around the four core skills parents want most for their kids:
1. Critical Thinking & Problem-Solving
Kids face real-world challenges in each story, learning to make decisions, think logically, and solve problems creatively.
2. Empathy & Emotional Intelligence
By helping characters navigate emotions, kids learn to recognize feelings, practice kindness, and understand different perspectives.
3. Mindfulness & Self-Regulation
Nurture integrates calm reflection, breathing exercises, and mindful decision-making, helping kids build focus and resilience.
4. Resilience & Independence
Through interactive challenges, kids learn that mistakes are part of learning, fostering confidence, perseverance, and a growth mindset.
How It Works
Nurture is intuitive, interactive, and built for young learners:
Kids Become Part of the Story: Kids step into the adventure, making choices and helping characters solve real-world challenges.
Skill-Based Mini-Games: Hands-on activities reinforce key learning moments in every adventure.
Personalized Learning Paths: Adventures adapt to each kid’s interests and skill level, keeping them engaged and challenged.
Safe, Ad-Free Environment: Designed with kids in mind, Nurture is distraction-free and parent-approved.
What Makes Nurture Different?
Nurture is the only app dedicated to teaching these essential life skills through immersive, interactive play. Here’s what makes it unique:
Evidence-Based Approach: Built on the latest research in play-based learning, digital wellness, and child development.
Intrinsic Motivation Over Rewards: Unlike apps that rely on badges and external rewards, Nurture fosters curiosity, agency, and exploration.
Play as a Path to Mastery: Kids don’t just consume content—they practice real skills through immersive, hands-on experiences.
Designed to Support Parents, Not Replace Them: Nurture seamlessly integrates into daily life, helping parents unlock learning opportunities in everyday moments.
Practical Life Skills: Goes beyond academic learning to include financial literacy, nutrition, exercise, and digital citizenship.
Getting Started
Nurture is currently in an exclusive closed beta, with early access available to a limited (but rapidly growing) number of families.
To secure your spot:
Join the waitlist: Sign up now to be among the first to experience Nurture.
Check your email: When selected, you'll receive an invite with your Secret Key and next steps.
Start your child’s adventure: Unlock Nurture and begin exploring immersive, skill-building experiences.
Nurture turns screen time into a powerful tool for growth, confidence, and creativity. Join us on our mission to close the Life Preparedness Gap.